They are about one person in one corner of the war,” said Eric Holmes, single-player design director at EA Dice. We won’t be storming Normandy Beach or fighting in the Battle of the Bulge. “These War Stories are not about Hitler, not about storming Berlin. Each of the stories is told in the native language of the setting and characters, with subtitles, an approach that the developers believe allowed for more heartfelt performances. The stories have players take on the role of a resistance fighter in Norway, a British commando in North African, a Colonial soldier in the South of France, and a German tank commander struggling with the ideology of his country. If you only saw the most publicly-visible side of the game, you'd think it was a Mountain Dew-infused pro-gamer odyssey rather than a heartfelt war story.In “ Battlefield V,” developers EA DICE offer up three stand-alone stories at the game’s launch and a fourth after the game hits. Needless to say, there are more examples of tone-deafness from the marketing behind "Battlefield 1," but I don't need to itemize every single issue to make my point: Given that the final product seems to be sufficiently respectful of its setting, it's disheartening to see the enormous disconnect between that and nearly all of the promotion around it. There's also this tweet, which promises to add the curiously-missing French army to the game with a "premium" (meaning it will cost money) expansion pack: Its developers have been cagey about whether or not women will be playable in the multiplayer modes, for example. Of course, the contents within "Battlefield 1" shouldn't be exempt from criticism. Just about the only piece of marketing that seemed to accurately represent the game was the trailer for its single-player story mode. Since we first learned of this game's existence, its marketing team has undermined it with a series of missteps that seem completely at odds with the game itself.
A phenomenally awkward sequence of red carpet interviews with unenthused celebrities about the game back when it was first revealed.The first gameplay trailer, which was set to a remix of a Wiz Khalifa song while showing the horrors of World War I.The game's reveal trailer, which was set to a dubstep-ish remix of "Seven Nation Army.".
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